Content Marketing Manager (NL)

Job Description

The role of the Content Marketing Manager is crucial to Cooper Pet Care’s mission to give pets a better and healthier life by providing their parents with an effortless pet healthcare solution. Providing value by way of engaging content is an essential part of this mission.

Main Responsibilities

  • Managing and scaling website content production in Dutch and English
  • Panning, writing, and editing content
  • Performing keyword research and tracking
  • Tracking, analyzing, and optimizing content for engagement
  • Using industry-recognized Search Engine Optimization and Content Production best practices
  • Distributing content through different media channels
  • Managing and growing social media channels (posting content, growing followers, engaging with users, etc.)
  • Hiring, training, and managing a content production team

About You

  • Fluency in Dutch and English
  • At least 2 years job experience working in content marketing (online publication, startup or agency)
  • Strong writing and editing skills and experience with editing and writing content (e.g. blogs) for online publications
  • Sharp eye for detail when proofreading and copyediting
  • Understanding of blogpost publishing format using best practices
  • Basic understanding of Search Engine Optimization (SEO) best practices
  • Ability to discern which topics and content work and which do not
  • Ability to recruit and onboard high-quality writers and provide training
  • Experience managing Social Media channels
  • Love for pets

Extra Points For

  • Familiarity with WordPress
  • Understanding of how to write and optimize headlines for SEO and click-through
  • Understanding of user personas and target audiences and how to write for those groups (i.e., knowledge of how to produce content that pet parents actually want to read)
  • Experience using analytics to track content performance and inform future decision
  • Understanding and experience managing Social Media channels
  • Pet Market knowledge
  • Experience of working in a startup environment

Remuneration & Benefits

  • Competitive salary and equity package
  • Flexible working hours and ability to work remotely
  • Direct exposure to founders and work with talented people from all over the world
  • Work on meaningful problems which improve the lives of pets and their parents

About Cooper Pet Care

Cooper Pet Care is a mobile-first pet care platform made for pet parents of today that comes with an AI symptom checker, televet consultations, and best-in-class pet insurance.

We are an exciting new start-up company formed in 2021, aiming to transform the pet healthcare and pet insurance industries.

We are a small team of entrepreneurs, developers, and designers on a mission to improve pets’ lives. We are backed by world-class investors from around the world and are fully funded

In this role, you will get first-hand experience working on creating a top-notch solution and help re-shape the pet healthcare and pet insurance industries as we know it today

How to apply?

Send your CV and a cover letter to